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Our Founder

A passion for fashion.
A commitment to you.

The Dress Outlet was founded on the belief that finding a beautiful formal dress shouldn't be difficult or prohibitively expensive. Whether it is a prom, wedding, gala, or special event, every woman deserves to feel confident and celebrated without compromising on quality or price.

MEET OUR FOUNDER

Judith Somekh

Founder & CEO

With a lifelong love for fashion and a deep desire to make a difference, Judith founded The Dress Outlet to solve a real problem: making special-occasion fashion available to everyone.

Seeing shoppers forced to choose between limited local options or overpriced designer boutiques, she envisioned a destination that offered a wide selection of trusted brands and stunning styles at accessible prices.

Like most startups, the early days were about building trust and competing with larger retailers. By focusing relentlessly on customer satisfaction and listening carefully to feedback, every single order became a stepping stone. Today, earning the trust of customers across the country remains her proudest achievement. Her mission continues to drive everything we do: helping women find the perfect dress for life's most memorable moments.

What Drives Us

Customer First

Customer feedback is our most valuable resource. We listen, adapt, and work hard to ensure every shopper receives personal, reliable attention when they need it most.

Beautiful & Affordable

We focus on providing incredible value without sacrificing quality. We carefully curate our collections and offer competitive pricing so style is accessible to every woman, every time.

Empowering Women

We believe everyone deserves to feel confident and beautiful, regardless of their budget. We are here to celebrate individuality and self-expression.

Quality You Can Trust

We partner with designers who consistently deliver quality craftsmanship, great fit, and styles that resonate. We balance fashionable new arrivals with timeless, classic options.

Our Journey

The Beginning

The idea sparked from a simple need to make high-quality, special-occasion dresses accessible to everyone, not just those near expensive boutiques.

Growing Together

We learned early on that happy customers are our strongest advocates. By refining our operations and prioritizing exceptional service, we built a community.

Staying Ahead

We actively monitor industry trends, attend trade events, and analyze shopping behaviors to ensure our catalogs reflect what our customers truly want.

Looking Forward

Over the next five years, we plan to continue expanding our product selection, strengthening our online experience, and reaching more customers worldwide to become the ultimate trusted destination for formalwear.

Thank you for trusting us with your special moments. Whether you're shopping for a wedding, prom, gala, or another important event, we appreciate the opportunity to be part of your journey. Our team remains committed to helping you find a dress that makes you feel confident, beautiful, and ready to celebrate life's biggest occasions.

– JUDITH SOMEKH, FOUNDER & CEO